01 - Combine warm milk and yeast in a large bowl. Let stand for 5 minutes until mixture becomes frothy.
02 - Add melted butter, sugar, egg, and salt to yeast mixture. Mix thoroughly. Gradually incorporate flour, mixing until a soft, pliable dough forms.
03 - Knead dough on lightly floured surface for 6-8 minutes until smooth and elastic. Place in greased bowl, cover, and let rise for 1 hour until doubled in volume.
04 - Toss diced strawberries with cornstarch in small bowl until evenly coated. Set aside.
05 - Combine brown sugar and cinnamon in separate bowl. Set aside for filling assembly.
06 - Roll risen dough into 16x12-inch rectangle. Spread softened butter evenly over surface. Sprinkle cinnamon sugar mixture, then distribute cornstarch-coated strawberries across top.
07 - Roll dough tightly from long edge. Cut into 12 equal portions using sharp knife or dough cutter.
08 - Arrange rolls in greased 9x13-inch baking pan. Cover and let rise for 30-45 minutes until puffy and nearly doubled.
09 - Preheat oven to 350°F.
10 - Bake for 22-25 minutes until tops are golden brown and filling is bubbly. Allow to cool slightly in pan.
11 - Beat cream cheese and softened butter until smooth and creamy. Add powdered sugar and vanilla extract, mixing until combined. Drizzle in milk 1 tablespoon at a time until desired pourable consistency is reached.
12 - Spread or drizzle glaze generously over warm rolls. Serve immediately while still warm.